THE APPROACH

Clear work. Useful outputs. Better visibility.

Relevant links are most useful when they make sense for the audience and the referring page.

WHAT'S INCLUDED

Built around the actual service.

01

Link opportunity research

Planned and presented as part of a connected digital marketing workflow.

02

Outreach support

Planned and presented as part of a connected digital marketing workflow.

03

Relevant placements

Planned and presented as part of a connected digital marketing workflow.

04

Anchor planning

Planned and presented as part of a connected digital marketing workflow.

05

Placement tracking

Planned and presented as part of a connected digital marketing workflow.

06

Reporting

Planned and presented as part of a connected digital marketing workflow.

PROCESS

A practical sequence from discovery to reporting.

01

Discover

Understand the website, audience and objective.

02

Plan

Prioritize the work and define the content or campaign direction.

03

Execute

Put the plan into production with consistent implementation.

04

Review

Review signals, document progress and identify the next action.